‘Proper England’ and the power words behind Lionesses' success

a net of footballs in support of blog post about England women's success
by Mervin Straughan, July 2025

While pundits pore over the footage, scrutinise the game plans, and talk about the tactics of the England women's team, let's explore the players' deep-seated belief in success through their use of language.

The industrialist Henry Ford said: "Whether you think you can, or you think you can't, you're right."  It’s a simple statement but it packs a psychological punch. It highlights the immense power of language and mindset. The language and mindset that shape outcomes.

It’s been a long haul, but, in my view, the women’s game began to gather momentum in 2015 in Canada in a World Cup tournament that saw USA beat Japan 5-2 in the final. This struck me as a turning point in recognition of skill, strategy, and technical ability. It also demonstrated the power of the team spirit in the USA camp.

For England, we didn't see the brilliance emerge until Sarina Wiegman took the reins, leading them to double delight in the Euros.

It’s not only talent that sets this team apart. The players have used a language of belief and unity that has echoed throughout all of the interviews and national conversations.

Wiegman continually said that the team never gave up while Chloe Kelly rejoiced at being part of a team that’s made of magic. These aren’t soundbites; they’re signposts to something deeper.

During chants on the touchline and answering questions from the media, a set of phrases reinforced an identity and resilience that other teams would love to emulate. Here are five key ones I picked up on:

  • 'Our belief inside the camp never wavered:' we hear this after each long, drawn-out battle.
  • 'Our togetherness:' highlighting a collective camaraderie and trust.
  • 'Proper England:' this is more than a slogan but rather a declaration of the team’s grit, loyalty to one another and their nation, and to their values.
  • 'We can win by any means:' an insight into the team's adaptability.
  • 'We never say die:' a mindset that tells us about the team's perseverance. This ensured that supporters maintained belief.

The triumph stands out for other reasons, too. 

  • Bronze played with a fractured tibia. She told reporters: 'That's what I'll do to play for England.'
  • Carter overcame online abuse. The team made a defiant and heartfelt statement about unity.
  • Five goals were scored by subs showing how we top up our belief and energy.
  • France's win over England was dusted off in no time. It reassured me that, after an honest appraisal, the team adopted the language of determinism rather than defeatism.
  • Wiegman’s calm authority was consistent. Her words reassured.

It's been a memorable tournament and let's hope that further successes await. 

In summary, this competition has been a reminder of how the language we use to feed our mindset is crucial. While I’m not saying it's the sole reason behind England's incredible feat, without the right words to fuel our mindset, it would have been pointless kicking a ball in anger.